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Dogonomics: Mass to D2C

Dogonomics: From Mass Retailers To D2C Startups, Pet Care Is Booming

Whether it’s Walmart or Wagable, Chewy or Cat Person, the mix of retailers and service providers looking to take a bite out of the $100 billion petcare industry has never been bigger.

Pymnts.com – May 10, 2021

Wagable wants to help dog owners and actively follows dogonomic trends. Read the full story about all pet spending in this Pymnts.com news.

“With an estimated 11 million more pet owners today than before the pandemic, the trend is not only set to rise, but will also likely change as legions of dog and cat owners start easing back into their previous routines. even better with their pets.”

Dogs Travel Along

“If you take a look at some of the hotel chains, you see that they’re literally advertising dog-friendly hotels, so I think there’s something to that. It’s not just about outdoor dogs anymore,” said Debby Richman, the founder of Wagable, a new subscription service that ships a curated box of seasonally appropriate goodies each month.

“When you see the advertising of dog destinations, you’re seeing that it’s not about the dog or the kennel, it’s about the person with their dog.”

Owners Share Socially

“Now that people have appreciated their dogs, whether they adopted them or stayed home during COVID, people are absolutely discovering new opportunities to spend time with their dogs, both inside their house and outdoors,“ Richman said.

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